ABOUT DIRECT SELLING:
Direct selling is a retail channel used by top global brands and smaller, entrepreneurial companies to market products and services to consumers. Companies market all types of goods and services, including jewelry, cookware, nutritional, cosmetics, housewares, energy and insurance, and much more.
The direct selling channel differs from broader retail in an important way. It isn’t only about getting great products and services into consumers’ hands. It’s also an avenue where entrepreneurial-minded People can work independently to build a business with low start-up and overhead costs.
Direct selling consultants work on their own, but affiliate with a company that uses the channel, retaining the freedom to run a business on their own terms. Consultants forge strong personal relationships with prospective customers, primarily through face-to-face discussions and demonstrations. In this age of social networking, direct selling is a go-to market strategy that, for many companies and product lines, may be more effective than traditional advertising or securing premium shelf space.
Millions of Peoples from every state, congressional district and community in the India and other countries choose to become involved in direct selling because they enjoy a company’s products or services and want to purchase them at a discount. Some decide to market these offerings to friends, family and others and earn commissions from their sales. The most successful consultants may decide to expand their business by building a network of direct sellers.
Eighty-nine percent of direct sellers decide to work part-time, offering busy parents, caregivers, military spouses, veterans and others flexibility and work-life balance. it’s important to remember that direct selling is one of the oldest ways millions of Peoples have chosen to work independently – long before the advent of the Internet. Direct selling has a long history of both substantially contributing to the economy and supporting.
Direct selling in India has been a largely popular sales-method since the mid 1990’s but due to the absence of an adequate industry-specific legislation until recently, it has been severely abused by many unscrupulous players who have been floating numerous Ponzi schemes, pyramid schemes and collective investment schemes that cheat greed-driven gullible public through some unethical individuals, seriously jeopardizing its credibility. Sadly, often many legitimate direct selling businesses have also been equated with illegal money-circulation schemes due to lack of adequate understanding of how this new-age business model works.
However, if you are determined to build a successful alternative career through a legitimate direct selling business, here is the good news. On 28 December 2021, the Department of Consumer Affairs from the Ministry of Consumer Affairs, Food & Public Distribution of the Government of India, notified The Consumer Protection (Direct Selling) Rules 2021. Essentially, this rule supersedes the all the previously issued central as well as various state level guidelines including the ‘The Direct Selling Guidelines 2016’ issued on 26 October 2016 which has been de-notified with a circular on 21 January 2022. As per the Rules, business entities engaged in employing direct selling sales methods are allowed to carry out legitimate business activities subject to adhering to its provisions. This has come as a huge relief for millions of direct sellers who rely on this industry to take care of their families and a moral victory for this promising industry.
Rutway Wellness is rigorously committed to offer value-for-money products and services to its valued customers by following all statutory compliance and offer a legitimate direct selling business opportunity by adhering to every norm The Consumer Protection (Direct Selling) Rules 2021.