ABOUT WELLNESS INDUSTRIES:
The Global Wellness Institute defines wellness as the active pursuit of activities, choices and lifestyles that lead to a state of holistic health.
There are two important aspects to this definition. First, wellness is not a passive or static state but rather an “active pursuit” that is associated with intentions, choices and actions as we work toward an optimal state of health and wellbeing. Second, wellness is linked to holistic health—that is, it extends beyond physical health and incorporates many different dimensions that should work in harmony.
Wellness is an individual pursuit—we have self-responsibility for our own choices, behaviors and lifestyles—but it is also significantly influenced by the physical, social and cultural environments in which we live.
Wellness is often confused with terms such as health, wellbeing and happiness. While there are common elements among them, wellness is distinguished by not referring to a static state of being (i.e., being happy, in good health, or a state of wellbeing). Rather, wellness is associated with an active process of being aware and making choices that lead toward an outcome of optimal holistic health and wellbeing.
Wellness Is Multidimensional
Wellness is about more than just physical health. Most models of wellness include at least six dimensions: -
- Physical: Nourishing a healthy body through exercise, nutrition, sleep, etc.
- Mental: Engaging the world through learning, problem-solving, creativity, etc.
- Emotional: Being aware of, accepting and expressing our feelings, and understanding the feelings of others.
- Spiritual: Searching for meaning and higher purpose in human existence.
- Social: Connecting and engaging with others and our communities in meaningful ways.
- Environmental: Fostering positive interrelationships between planetary health and human actions, choices and wellbeing.
In India, the current wellness market size is estimated to be INRS 490 billion with a CAGR (Compounded Annual Growth Rate) of 15-17%. India is the second largest exporter of Ayurveda and alternative medicine in the world with a vast reservoir of natural flora and fauna with Himalayan region alone boasting of 8000 medicinal plants. The demand for Ayurveda, Yoga, Naturopathy, Unani, Siddha and Homoeopathy (AYUSH) and herbal products is surging in India and abroad.
After the destructive Covid-19 pandemic, health is the top priority for every individual and families. They search the internet to find a broad array of health information and are open to explore various health options, including alternative medicine. This has resulted in drastic changes in the business landscape. Retailers across all industries are expanding into health and wellness while 80% of the wellness enterprise in Indian is owned by micro, small and medium enterprises. A broad range of traditional and non-traditional healthcare players are diversifying their offerings in consumer health with D2C (direct-to-consumer) products and services that are particularly ideal for mass distribution.
Many reputed traditional manufacturers of health and wellness products in India have chosen the direct selling methods to reach out to the end user providing unlimited potential for committed and dedicated individuals. The wellness industry in India is estimated to create over 3 million direct and indirect employment opportunities.
RWPL recognizes the space it has created for itself. We are at the right place at the right time. Join hands with our corporate mission of spreading wellness and thus spreading happiness in our society.